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Knowing what to do to improve a website, from the point of view ofkeeping visitors engaged, is not something that is blindingly obvious, in most cases. This knowledge comes, in part, from an understanding of the behaviour of visitors to the site, and from an analysis of their journey through the website.

The Website (Optimisation) solution from Brand Algorithms tracks most, if not all, traffic passing through a client's website; categorise such traffic, for the purpose of delivering content customized for the target segments; and, register those visitors interested in further communications from the company.

The objectives of these actions are to:
  • Maximise conversions from visitors to prospects to customers
  • Convince visitors, not yet customers, to stay engaged with the company
The Website solution also includes services such as website re-design, microsite design and development, and content packaging.