Augmented Reality

New digital media technologies and digital device technology advances are making possible novel modes of engaging and interacting with online users. Take, for example, Augmented Reality - a technology that promises to significantly alter the way consumers view, perceive, and interpret reality: brand managers are still attempting to figure out how best to apply this technology in the presentation and promotion of their respective brands. Similarly with the variety of sensors on the latest smartphones and tablets: can they be utilised to enhance the consumer's virtual experience of a brand?

Brand Algorithms' solution with respect to novel user-interactive modes, is to understand emerging technologies and design applications that leverage them, for specific consumer scenarios and product functions; with the objective being to allow the brand manager the freedom of conceptualising brand promotion campaigns without having to keep in touch with technological breakthroughs in the online domain and in digital devices.