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Mobile Enabler Tool
This tool leverages mobile platforms - smartphones and tablets - for lead-generation and brand building.
- Facilitates conversion of traditional websites to mobile-friendly versions.
- Supports location-based campaigns, and location-based social media platforms (e.g. FourSquare).
- Develops and deploys mobile sensor-based applications.
- Enables the development of mobile-optimised content.
- Allows data, collected from mobile users, to be sent to the Analytics module to mine for usage characteristics.