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Lead Nurturer Tool
This tool tracks and guides leads towards making favourable decisions.
- Features a scheduler, for all e-mail communications.
- Features automated status updates, based on recipient actions.
- Generates pro-active alerts, driven by a rules-engine.
- Enables contextual and segmentation-based content delivery.
- Allows data, collected with respect to the lead nurturing programmes, to be sent to the Analytics module to derive effectiveness scores.