Website Optimiser Tool
Content Manager Tool
Conversations Analyser Tool
Campaign Manager Tool
Lead Nurturer Tool
Mobile Enabler Tool
Closed-Loop Marketing Module
Analytics Module
Dashboard & Workflow Module
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Conversations Analyser Tool

This tool collates and parses brand conversations to assess brand sentiment - positive / negative / neutral.
  • Extracts conversations relating to a brand or a group of brands, from multiple channels.
  • Carries out content analysis on the conversations.
  • Assesses brand sentiment - positive / negative / neutral - based on the content analysis.
  • Allows the feature of drilling-down to individual conversation threads, to brand managers.
  • Allows data, collected with respect to conversations, to be sent to the Analytics module to be mined for sentiment data.