Conversations Analyser Tool

• Extracts conversations relating to a brand or a group of brands, from multiple channels.
• Carries out content analysis on the conversations.
• Assesses brand sentiment - positive / negative / neutral - based on the content analysis.
• Allows the feature of drilling-down to individual conversation threads, to brand managers.
• Allows data, collected with respect to conversations, to be sent to the Analytics module to be mined for sentiment data.