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Conversations Analyser Tool
This tool collates and parses brand conversations to assess brand sentiment - positive / negative / neutral.
- Extracts conversations relating to a brand or a group of brands, from multiple channels.
- Carries out content analysis on the conversations.
- Assesses brand sentiment - positive / negative / neutral - based on the content analysis.
- Allows the feature of drilling-down to individual conversation threads, to brand managers.
- Allows data, collected with respect to conversations, to be sent to the Analytics module to be mined for sentiment data.