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Content Manager Tool
This tool focuses on using content to drive visitors to the website most effectively, and in the most cost-efficient manner.
- Provides a Web Content Management System (CMS) to manage the content created using various third-party tools.
- Provides a rich-media Data Repository to store various types of content (video, audio, images, text, etc.) created using third-party tools.
- Provides multi-language support on the CMS.
- Enables multi-channel (social media, blogs, emails, websites, Twitter, mobile / tablet, e-commerce) content distribution on different platforms (iOS, Android, Windows, OS X, Linux).
- Allows data, collected with respect to interaction with the content, to be sent to the Analytics module to evaluate effectiveness of content across demographics and channels.