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Campaign Manager Tool
The Campaign Manager makes campaigns more effective, in terms of generating traffic to the website.
- Provides a Campaign Management tool for the following channels:
- Social Media posts / contests / applications
- Affiliate marketing programmes
- Tracks a campaign's progress, end-to-end, across channels.
- Compares campaigns on the basis of key parameters (CTR, conversion, etc.)
- Tracks pre-defined parameters of competition campaigns.
- Allows data, collected with respect to the campaign metrics, to be sent to the Analytics module to derive effectiveness scores.