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The Brand Algorithms Technology Suite consists of tools aimed at improving the delivery of Digital Brand Marketing solutions. There are two sets of applications that facilitate the delivery of these solutions:
- Functional Tools that deliver the ability to initiate, sustain and measure activities related to a brand, across multiple online channels and varied user platforms
- Foundational Modules that are accessed by the Functional Tools, and carry out back-end processing of the data collected and collated by the Functional Tools
These applications run on the Brand Algorithms cloud, and all data is stored on the cloud. The architecture of the Brand Algorithms Technology Suite is summarised in the schematic below:
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