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Brand Algorithms is headed by a group of technologists and marketers, working on leveraging the latest advances in digital technology for marketing ends. The founders have an experience of over 20 years each in the fields of computing, marketing, and digital media.

The pace of change in market dynamics and in the way consumers interact with brands is posing challenges to brand owners: Brand Realities and Consequences

The business imperatives of a brand owner reflect the changed circumstances: