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Social Media Marketing Trends in India

May 27, 2013 by Brand Algorithms
Ernst & Young (E&Y) recently released a report titled "Social Media Marketing: India Trends Study 2013", which carried some interesting insights on social media marketing in India. The study was conducted on social media-savvy organisations in the country.
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The Importance of Video in Digital Content Marketing

May 20, 2013 by Brand Algorithms
The inspiration for this week's blog has been the news that YouTube has launched a pilot programme for pay-to-view channels, on 9 May, in a few select geographies, and that Facebook will add video ads to its users' newsfeeds from July this year. Video, it seems, is the way to the online user's wallet.
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The Benefits of Digital Marketing Optimisation

May 13, 2013 by Brand Algorithms
What do one mean by digital marketing optimisation? Are there ways to improve the effects and RoI (Return-on-Investment) of a brand-owner's digital marketing activities? For a brand-owner just venturing into digital marketing, a discussion about digital marketing optimization may be premature; but....
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Digital Marketing and The Iot

May 6, 2013 by Brand Algorithms
I would define a brand as the realisation of a consumer expectation of the gratification of a functional, social, or emotional need; the consumer having arrived at this expectation through experience or evangelism. The success of a brand rests on its ability to propagate...
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