Home : Blog : February 2013
Is Digital Advertising All There Is To Digital Marketing?February 25, 2013 by Brand Algorithms
Digital marketing is still a nascent practice in India, with most brand-owners spending only between 2% - 4% of their annual promotion budget on digital marketing activities. To a large percentage of these brand-owners, and several others that set aside a larger percentage of their promotion budgets for digital marketing, 80% - 90% of the digital marketing budget is set aside for digital advertising, with the remaining money being spent on social media, content marketing, and on setting up company-curated websites.
In the rush to embrace a new world-order, brand-owners are making the mistake of transplanting the traditional approach to promotion - a focus on advertising - to the digital world, with the only value-addition being the tight targeting of consumers; which is made possible by the level of detail available about online consumers. The fact of the matter is that each media-category (traditional and online) has its relative strengths, and each complements the other: traditional media best delivers mass campaigns that point interested consumers to online properties, while online media is strong in fostering conversation and engagement with these consumers.
By formulating the same set of objectives for the activities under each of these vastly differing media-categories, brand-owners end up executing online mass campaigns at specifically targeted consumer segments, in addition to executing mass campaigns over traditional media-category channels, while ignoring the unique strengths of the digital world: engaging with and converting interested consumers.
The infographic below, visually summarises the size of popular social media platforms in India and the biggest online Indian brands (sports properties like the IPL teams and multi-national brands with an Indian presence are excluded from the brands round-up):
Authored by: Sam Oommen Thomas
oakley outlet onlined oakley outlet onliner oakley for salet Cheap oakley outlet onlinefCheap foamposites for saleccoach outlet onlinebcoach factory outlet onlinescoach factory outlet onlinemcoach outlet onlinewcheap Coach handbagssCheap Coach Bagsfcheap coach bagszCoach bags outletfcheap coach for saleolululemon outlet onlineslululemon for salercheap lululemon outlet onlineeJordan Carmine 6ejordan concord 11eJordan 4saJordan 13tcoach outlet onlinercheap lululemonxcheap foampositesqoakley for sale
Cheap Coach Bags
Information on what brought on the fire were not quickly accessible. Crews were still for the scene looking to find in addition to put out most getting rid of content. true religion drifter
scrimmage: 12 pushes, Thirty-four yards [url=http://www.adonim.de/tragen.php?p=louis-vuitton-handtasche-outlet]louis vuitton handtasche outlet[/url]
Hurling the night clubs forwards and backwards, the viewers was a supply of pregame amusement to the tailgaters about these. louis vuitton stuttgart online shop
Maaloula, and that is thought to be a used to become the location of somewhere around 5,1,000 people prior to a battle, and possesses [url=http://danielecerioni.com/supporto.php?p=tracolla-uomo-louis-vuitton]tracolla uomo louis vuitton[/url]
important not to contact your face whenever offering some sort of instruction or even delivering suggestions. cheap oakley holbrook sunglasses
Adjusted your fourth one fourth regarding The year 2013, the particular mean household cash flow inside Denver colorado spot ended up being $63,581.
borse louis vuitton outlet
oakley gafas ciclismo oakley valencia gafas oakley oakley madrid oakley radar fotocromaticas venta oakley oakley jawbone fotocromaticas oakley ecuador gafas sol oakley oakley jawbone zapatos oakley originales
oakley sunglasses outlet price