Pinformation: Brands on Pinterest

February 27, 2013 by Brand Algorithms
Pinterest has surprised the social media world by rising to become one of the most popular social media networking sites in a very short period of time. According to totalpinterest.com Pinterest has 25 million+ active users worldwide and another source puts the number of unique visitors at 31.5million+ (compete.com). Pinterest.com is ranked #35 in the world...
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Is Digital Advertising All There Is To Digital Marketing?

February 25, 2013 by Brand Algorithms
Digital marketing is still a nascent practice in India, with most brand-owners spending only between 2% - 4% of their annual promotion budget on digital marketing activities. To a large percentage of these brand-owners, and several others that set aside a larger percentage...
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Digital Marketing For B2B

February 18, 2013 by Brand Algorithms
Much of the talk within the practice of digital marketing tends to focus on consumer brands and B2C companies, with good reason: there are over 1 billion consumers connected using Web 2.0 platforms, worldwide, of which over 50 million are from...
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Topicality Turbocharges Brand Buzz

February 11, 2013 by Brand Algorithms

A. The Power of Topicality

The uniqueness of digital marketing, compared to traditional marketing, is its ability to respond to events, consumers, customers, and competition in near real-time. Whereas a TV or a print advertisement requires production time and the availability of a slot to insert the ad. - all of which...
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The (F)Utility Of Pinterest Engagement

February 4, 2013 by Brand Algorithms

A. Pinterest, The Social Media Platform

Pinterest is a visuals-focused social networking site that allows users to share photographs, videos, and other visual content among themselves. Pinterest describes itself as an online pinboard, and the site is organized, Facebook-style, as pages (each user owning a page); with a page consisting of...
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