Home : Blog : April 2013
The Horses-for-Courses Approach to Content MarketingApril 1, 2013 by Brand Algorithms
An earlier blog of mine, on content marketing, talked about the importance of content in digital marketing, and the difficulties in generating content and ensuring that the content engages intended recipients.
With the focus, amongst brand-owner's, now on multi-channel (digital) engagement, there has been talk about making content marketing more efficient, by reusing content across the different online channels: social networking sites like Facebook, Google+, Instagram, LinkedIn, Pinterest, Tumblr, Twitter, Vine, and YouTube; blogs; microsites; eNewsletters; etc. The reusing-content approach may address a brand-owner's problem in generating content, but it will certainly not address the problem of generating engaging-content: and content that does not engage is probably worse for a brand than no content at all.
I believe brand-owners have to take a horses-for-courses approach to content marketing. By this, I mean that a brand-owner has to create content specifically tailored for the channels the brand-owner is active on. The reasons for the horses-for-courses approach are:
Brand-owners looking to implement a horses-for-courses approach to their content marketing should not make the mistake of shifting from one end of the spectrum (reusing content across all channels) to the other end (creating bespoke content for each channel, each and every time). Instead, the objective should be to create content that can be shared across all or several channels, while packaging it so that it is optimised for each channel. How does a brand-owner go about it?
Authored by: Sam Oommen Thomas
I just want to say I am beginner to weblog and certainly savored your web blog. More than likely I鈥檓 planning to bookmark your blog post . You actually come with exceptional article content. Many thanks for revealing your web-site.
cheap gucci belts http://www.gucci-belts.co.uk/
Fashion鈥檆hanging is not necessarily only for ladies. Trends also come and go when it comes to men鈥檚 layers. We have seen the Moncler men jackets all the way to men鈥檚 Jackets take their place your past spot floor lamp.If you wish to enjoy the happiness in moncler world, you will turn to moncler outlet and hunt down whatever style suits and defines you should. Fashion may change through the years but your statements create a mark on people. Doudoune Moncler to be able to keep warm in the harshest from the winter winds and anyone have wear a Moncler product, you likely will become one of many Moncler spectators.Moncler are having beautiful colors like pink white, black and blue and more choice on color selecting which provide prominent look for your appearance,not only for cheap moncler, but also for moncler jacketswomen. The color is bright which should make it incredibly flexible and wearable. When you lather onto moncler women jackets with your favorite color you is stand out among the target audience.You understand that niche markets . so many Moncler coats in the highway. Moncler men jackets, Moncler women鈥檚 jackets and Moncler kids clothing. Each nice moncler jackets will catch your little blue eyes! Yellow, black, red,blue.moncler jackets with all the colors of rainbow. When you give your folks a surprise, you can鈥檛 miss this chance to decorate your parents more popular.The men鈥檚 jacket features abrasion reinforced shoulders, chest, and arm. It is a zippered jacket and standard fit, making the jacket to be able to put on and take of. The cuffs are elastic bound and the hem options a cinch cord to provide warmth. Are usually two hand pockets as well as left napoleon chest pocket on the jacket keeping necessities. The women鈥檚 jacket is hooded and made of Polartec 300 fleece for maximum comfort and warmth. The hood for this jacket is fleece-lined and the jacket zips up successfully. The shoulders are abrasion reinforced to protect from wearing away. The North Face jackets from women are that make up black, brown, and orchid purple.What鈥檚 more, you can match moncler jackets Women, that grants you the chance to indulge regarding Moncler involving luxury, comfort and fashion, The Moncler jacket is constructed of shiny water repellent polyamide fabric and quilted with 100% goose down filling class A, that makes this product extremely light and warm, thus you can gain more warm, Meeting Trendy. And now, moncler outlet are popular around the world, If you being fashionable and comfortable, moncler is normally the best selection.
beats by dre http://www.beats--by--dre.org/