A Facebook user visits the Facebook page of a company selling digital devices
The user clicks on a link at the bottom of a poll on the FB page
The link takes the FB user to a Landing Page on the company's website
The landing page features a CTA (Call-To-Action) button saying
"Download Report On
Best Apps On Android, iOS, and WP8 Now"
The FB user clicks on the CTA, which takes him to a Registration Page
On registration the user is taken to a Thank You page saying that the download has
been completed
There is an email in the user's email account saying that the user had shown
interest in digital devices two weeks back, and enquiring whether
the user would
like to book a slot for a webinar on "Securing Your Digital Device From Malware".
A lady uses Google to search for online apparel stores
The user clicks on one of the listings in the search page and is taken to the
products display page of the chosen brand
The user goes through the various items on the page
The user then decides to go to the Store Locator, and clicks on a particular city,
and a particular area
The user is offered a spot discount coupon that can be redeemed at the
brick-and-mortar store in the chosen locality, if she registers
The user registers, prints the coupon, and leaves the webpage
The coupon with user registration information is now in the CRM system
The CRM informs the salesperson and the selected store manager of a potential buyer
The lady visits the store, tries out the apparels she has researched online, and
makes a purchase with the discount coupon
The CRM is updated about the purchase
A user views a Twitter feed on her laptop, with a link to an interesting blog
The user clicks on the link and reaches the blog screen
At the end of the blog there is a button asking whether the user would like to
subscribe to the blog
The blog subscription Landing Page captures registration information
On submission of the registration information, the user is taken to one of two Thank
You pages
There is a "Free eNewsletter" CTA in each of the Thank You pages, with each page
sporting a different design for the CTA
User streams click on the CTAs at different rates, leading them to another Thank You
page
The eNewsletter reaches the subscriber?s email box at regular intervals
The click-rate on each CTA design is analysed, to decide on which design scores higher
This "knowledge" is then incorporated for subsequent CTA designs
A smartphone user gets a pop-up ad., with a link, saying that there is a new
restaurant close to the where the user is, thanks to a location-based service
The user clicks on the website of the restaurant and is shown a mobile-friendly
version of the website
The user browses the site to see what's on offer
The user then does a search of the restaurant, to find out the online ratings given
to the restaurant
The user quickly goes through the search listing
The user now receives an intimation of a contest running on the restaurant website,
on playing which he is eligible for a free appetizer order
The user participates in the contest as he walks inside the restaurant, with his
partner
A promotion campaign is being run on social media sites, for a camera, and two
users, one on
Google+ and one on Pinterest click on the link on the respective
campaign pages
The links bring the users to the product page of the camera on the company website
There are two different designs for the page: a text-cum-visual page, with technical
information, for the Google+ user; and a visually-rich page,
with shots of the
product and images and videos shot by the camera, for the Pinterest user
Each user clicks on the online store tab to go to the online store
The users register for the purchase
The users add the product to the cart and complete the online purchase
A video is uploaded to YouTube and viewed by users on various devices - mobile
phones, tablets, Macs, Windows PCs
Comments are posted by viewers
Based on the comments, links to the video are promoted on other social media sites,
Twitter, etc. by the author of the video
There is a massive increase in viewership after the
online campaign
The author embarks on another round of campaigns promoting the video
The video goes viral