Brand Algorithms - Digital Marketing | Digital Marketing Company

A Facebook user visits the Facebook page of a company selling digital devices

The user clicks on a link at the bottom of a poll on the FB page

The link takes the FB user to a Landing Page on the company's website

The landing page features a CTA (Call-To-Action) button saying "Download Report On Best Apps On Android, iOS, and WP8 Now"

The FB user clicks on the CTA, which takes him to a Registration Page

On registration the user is taken to a Thank You page saying that the download has been completed

There is an email in the user's email account saying that the user had shown interest in digital devices two weeks back, and enquiring whether
the user would like to book a slot for a webinar on "Securing Your Digital Device From Malware".

A lady uses Google to search for online apparel stores

The user clicks on one of the listings in the search page and is taken to the products display page of the chosen brand

The user goes through the various items on the page

The user then decides to go to the Store Locator, and clicks on a particular city, and a particular area

The user is offered a spot discount coupon that can be redeemed at the brick-and-mortar store in the chosen locality, if she registers

The user registers, prints the coupon, and leaves the webpage

The coupon with user registration information is now in the CRM system

The CRM informs the salesperson and the selected store manager of a potential buyer

The lady visits the store, tries out the apparels she has researched online, and makes a purchase with the discount coupon

The CRM is updated about the purchase

A user views a Twitter feed on her laptop, with a link to an interesting blog

The user clicks on the link and reaches the blog screen

At the end of the blog there is a button asking whether the user would like to subscribe to the blog

The blog subscription Landing Page captures registration information

On submission of the registration information, the user is taken to one of two Thank You pages

There is a "Free eNewsletter" CTA in each of the Thank You pages, with each page sporting a different design for the CTA

User streams click on the CTAs at different rates, leading them to another Thank You page

The eNewsletter reaches the subscriber?s email box at regular intervals

The click-rate on each CTA design is analysed, to decide on which design scores higher

This "knowledge" is then incorporated for subsequent CTA designs

A smartphone user gets a pop-up ad., with a link, saying that there is a new restaurant close to the where the user is, thanks to a location-based service

The user clicks on the website of the restaurant and is shown a mobile-friendly version of the website

The user browses the site to see what's on offer

The user then does a search of the restaurant, to find out the online ratings given to the restaurant

The user quickly goes through the search listing

The user now receives an intimation of a contest running on the restaurant website, on playing which he is eligible for a free appetizer order

The user participates in the contest as he walks inside the restaurant, with his partner

A promotion campaign is being run on social media sites, for a camera, and two users, one on
Google+ and one on Pinterest click on the link on the respective campaign pages

The links bring the users to the product page of the camera on the company website

There are two different designs for the page: a text-cum-visual page, with technical information, for the Google+ user; and a visually-rich page,
with shots of the product and images and videos shot by the camera, for the Pinterest user

Each user clicks on the online store tab to go to the online store

The users register for the purchase

The users add the product to the cart and complete the online purchase

A video is uploaded to YouTube and viewed by users on various devices - mobile phones, tablets, Macs, Windows PCs

Comments are posted by viewers

Based on the comments, links to the video are promoted on other social media sites, Twitter, etc. by the author of the video

There is a massive increase in viewership after the online campaign

The author embarks on another round of campaigns promoting the video

The video goes viral

Digital Brand Marketing

Digital Brand Marketing exploits the capabilities and reach of the Internet, using PCs and mobile devices, to deliver brand communications to a wider audience, to build high brand recall among the target market, and to track brand goodwill in the market.

The benefits of digital brand marketing are the ability to:

Engage with and listen to consumers interacting with the brand, in near real-time
Offer rich content options, for brand communications; thus allowing niche user segments to be served customised content
Capture data related to user interaction, and make it available for analysis, with the objective of gaining fresh marketing and consumer insights with respect to the brand
Allow the end-to-end measurement of activity effectiveness, thereby enabling marketers to derive RoI per activity, per channel, per user segment
Complement traditional marketing channels

Digital Brand Marketing and Brand Algorithms

Brand Algorithms delivers Digital Brand Marketing solutions using a cloud-based technology platform.

Brand Algorithms uses a combination of tools and services to deliver its Digital Brand Marketing solutions, thus allowing it to scale up its on-line activities more efficiently and with better oversight.

The tools borrow insights from the subjects of marketing, mathematics, and analytics, and place this knowledge within the framework of today's leading algorithmic technologies in the digital medium.
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The Brand Algorithms Solutions

Brand Algorithms' approach to Digital Brand Marketing, through a combination of tools, services, and insights into relevant knowledge domains, allows it to deliver a variety of solutions to client needs.
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Digital Brand Marketing

Digital Brand Marketing and Brand Algorithms

The Brand Algorithms Solutions

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